Optimizing Chemical Order Selection and Production with Advanced Analytics

The Challenge

A leading global chemicals company faced the challenge of managing instances where demand exceeded supply capabilities. The company needed a sophisticated approach to determine which orders to commit to, taking into account various factors such as product differentiation, margin, and customer value. Additionally, there was a need to optimize the selection combination of crucial chemical components and make optimal use of specific chemical streams in their product line.

How ORTEC Creates Value

ORTEC tackled this challenge by implementing the AIMMS optimization tool, a robust solution designed to identify the optimal order selection. This tool empowered the company to analyze complex data and various scenarios to determine the best course of action for fulfilling orders.

Impact & Benefits

The deployment of the AIMMS optimization tool brought significant and diverse benefits:

• Strategic Customer Valuation: The company gained insights into the strategic value of their customers, enabling prioritization of relationships that align with long-term corporate goals.
• Informed Decision-Making: Now equipped to make decisions that balance corporate strategy with profit margins, ensuring each order commitment supports broader business objectives.
• Optimized Product Selection: Utilizing the optimization tool, the company could select the ideal combination of chemical components for production, enhancing their product offerings.
• Efficient Resource Utilization: The tool facilitated optimal usage of specific chemical streams, ensuring resources were used effectively to maximize output and minimize waste.

Through ORTEC's market portfolio optimization solution, the company strategically navigated supply and demand challenges, ensuring that order commitments were not only profitable but also aligned with long-term vision and customer value propositions. This strategic approach to market portfolio optimization has reinforced the company's position as a leader in the chemical sector, maintaining strong customer relationships and operational excellence.