Analytics-powered technology connects fleet management to truck drivers while improving employee satisfaction and retention

With the driver shortage worsening and becoming more complicated for fleets to manage, address, companies need mobile technology to drive efficiency and streamline communications for improving driver behavior, satisfaction, and retention.

ORTEC’s Driver Incentive & Communications app enables fleet managers to go beyond basic “recruit-and-retain” tactics and develop effective strategies for engaging drivers by using optimization and technology.

The result is a more innovative and inclusive environment showing meaningful metrics and KPIs, which lead to smarter planning decisions, more efficient routes and on-time deliveries as well as reduced costs. That results in happier customers and employees.

“For years, the supply chain industry has struggled with how to retain truck drivers and keep them happy, beyond higher pay and working conditions,” said Jeff Bailey, CEO, ORTEC Americas. “With the Driver Incentive & Communications app, drivers can connect with colleagues through personalized communication, and receive company updates, announcements and important news. They can also be rewarded with safe driving and earn appreciation for their hard work, which enhances company recruitment and retention.”

Designed to support the growing needs of the trucking industry, the mobile app offers many driver-friendly functionalities to manage their day in a 24/7 communications platform.

Some of the app’s features include a KPI and analytics tab that calculates driver performance and score, a safety function for drivers to report dangerous situations, and even a “Peoplefinder” option in which drivers can find, contact, and dial colleagues from the app.

To learn more about ORTEC’s Driver Incentive & Communication App, visit https://ortec.com/en-us/solutions/driver-incentive-communications-app.